Our Story

Our Vision…
To provide customers with a pleasant experience when purchasing flooring by having knowledgeable and friendly staff, an appealing warehouse filled with inventory, and the most competitive prices in the industry.

Canada’s Flooring Leader…
End Of The Roll has grown to over 50 locations across Canada with each one providing exceptional value on the latest flooring choices. Our staff will take the time to know you and understand what flooring styles will suit your lifestyle. Whether you are a homeowner, builder, or contractor, our dedicated staff can help you with your flooring considerations.

What makes us different…
Most of our customers will tell you it’s the prices—and they are right. We approach carpet and flooring different than most other flooring stores. Our inventory is in-house, which means your order is already in stock, giving you a chance to really see what you will be buying. Whether it be carpet, area rugs, laminate or vinyl, our showrooms are filled with the latest styles, textures, and patterns. We work directly with North America’s leading manufacturers, ordering large quantities for our multiple store locations. And that means that we can pass the savings on to our customers. We have always operated with the customer in mind and built our business to be able to offer you, our valued customers, great prices on carpet and flooring.

Our customer service doesn’t end with you choosing your flooring; we will help you schedule your installation, provide product education, and choose accessories. End Of The Roll believes that your experience with us should be nothing but the best. We want you to tell your friends that we are a company that stands behind our products and services (each locally owned franchise is part of the End Of The Roll family and being a part of each community is important to us). We invite you to come and experience the neighbourly feel our flooring stores offer, and see what truly makes us different.