Direct Appliance & TV moved from a small business on the Parkade in Cedar Falls to University Ave. in Waterloo in March of 2001. In 2006 Direct Appliance & TV purchased the former Ace Fogdall Building on University in Cedar Falls. The new location on University Avenue is a midpoint for everyone in the Cedar Valley. We invite you to come down and meet the most experienced sales staff in Cedar Falls. Our knowledgeable professionals will lend their expertise in the appliance & electronic industry when helping you choose the washer, dryer, refrigerator, freezer, oven, dishwasher, microwave, television or home theater system to fit your needs.

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