Google is making a giant change this week that could crush millions of small businesses – Apr 21/15

Google has made a major update to its mobile search algorithm, the move is causing ripples across the web. Websites not deemed mobile-friendly will be dropped down the search rankings, dramatically reducing the number of visitors to a site. Search engine ranking experts have called the potential fallout from the changes "mobilegeddon". Businesses at risk are those who don’t know about it.

After 21 April 2015, a lot of small businesses are going to be really surprised that the number of visitors to their websites has dropped significantly. This is will affect millions of sites on the web.” Companies spend significant amounts of money and effort to appear high up in Google rankings, with places on the first page of results highly prized. Text that is too small to read on a mobile device, plus links that are too close together, will fall down the mobile ranking list. Most businesses are now getting 50% to 60% of search results from mobile devices. If you’re not ready your search results are going to halved!

How are business
AFFECTED by Mobile?

90^%

Take action
from a
search

Defined as call,
visit or
purchase

94^%

Have
searched
for local business

Are they finding
your business
first?

57^%

Use their smartphones to search daily

Often they search
multiple times
per day

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Google is making a giant change this week that could crush millions of small businesses – Apr 21/15