Factory Direct Appliance evolved from a wholesale appliance distributor in January of 1993. Dennis and Suzanne Birkestrand started the distribution business in 1988 after a wholesale career of 22 years with the Maytag Company. Joined later by partners Rod Holsapple and Steve Johnson, the firm has been one of the fastest growing companies in the greater Kansas City area. Today Factory Direct Appliance is by far the largest independent distribution source for a wide variety of appliance products in the Kansas City area.
Factory Direct Appliance (FDA) has been recognized for growth and success by Ingram's Business Magazine, various Chamber's of Commerce, Home Builders Associations, and several national publications. Our growth philosophy is supported by a strong underlying belief in profession
Google has made a major update to its mobile search algorithm, the move is causing ripples across the web. Websites not deemed mobile-friendly will be dropped down the search rankings, dramatically reducing the number of visitors to a site. Search engine ranking experts have called the potential fallout from the changes "mobilegeddon". Businesses at risk are those who don’t know about it.
After 21 April 2015, a lot of small businesses are going to be really surprised that the number of visitors to their websites has dropped significantly. This is will affect millions of sites on the web.” Companies spend significant amounts of money and effort to appear high up in Google rankings, with places on the first page of results highly prized. Text that is too small to read on a mobile device, plus links that are too close together, will fall down the mobile ranking list. Most businesses are now getting 50% to 60% of search results from mobile devices. If you’re not ready your search results are going to halved!
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